As the internet and business worlds continue to integrate, many companies are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.
However, the use of interruption marketing is not necessarily obsolete. Jennifer Edwards explains here.
You might also like
Is your book finished?
A childhood friend of mine described his journalism cadetship at a major daily newspaper – he’d write and submit stories every day by the deadline. Every day they would get Read more
Would you like a Facebook joke with that? Comedian Jordana Borensztajn on being creative online
It was not a good date; it was an awful date. Jordana Borensztajn, former journalist and self-confessed social media obsessive, had met the guy online – “of course”.