Snapchat: Do you need another social media marketing channel?
Marketers are watching the explosive growth of the latest social networking phenomenon, Snapchat. The social app now shares more than 350 million photos every day. But because the one-to-one messages and pictures self-destruct after just a few seconds, it hasn’t been obvious how brands can use Snapchat. Read more
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“Open Journal”: A Melbourne developer’s bid to stand out from the crowd
Developers are seen as a cynical lot. But not all developers are the same.
Melbourne-based residential developer, Neometro, for example, is certified as a B-Corporation, which means Read more
The content marketing trends that will dominate 2015
Content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its Read more