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27.8.14

Six lessons from Pandora’s box of behavioural tricks

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By Bri Williams

I’m a fan of the online music streaming service Pandora. Not only is their business based on an amazing algorithm that selects only those songs that share something in common with others you like, they have also been clever about how to engage their customers through behavioural techniques. They have turned what could have been a major irritation for customers into a service.

Here’s how.

 

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