There’s a bit of a debate about quality and quantity.
I passionately agree with the founder of the Content Marketing Institute, Joe Pulizzi, when he told AdNews recently that quality is trumps.
However, one of the most successful content marketing tech-heads in the world, Neil Patel, disagrees.
Damn. I think that just means quality AND quantity.
Photo: Joe Pulizzi, founder of the Content Marketing Institute
You might also like
7 Simple Secrets to Totally Rocking Your Blog (and Book)
Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They Read more
The hidden hand behind my writing
Behind everything I write is a hidden hand – that of my editor, Jaclyn McRae. Everything I write, I send to Jac before I unleash it on the world. Why? Read more