Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
15.7.14

Q&A: Fiona Allen, GM Marketing, Medibank

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?

Fiona Allen, general manager – marketing, product & digital at Medibank talks about aligning sales and marketing tactics and how to overhaul a brand image.

See more at kingcontent.com.au.

 

You might also like

Want to be a Content Marketer? Move to Sydney

As the 2000 participants at the global conference Content Marketing World, wing their way home Read more

The question cure

When you are writing a book or blog, your mind will often lead you down a dead-end. Then it is time for you to apply the question cure. As a journalist, Read more