How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?
Fiona Allen, general manager – marketing, product & digital at Medibank talks about aligning sales and marketing tactics and how to overhaul a brand image.
See more at kingcontent.com.au.
You might also like
Why content strategists shouldn’t lose sight of actual people
The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy. Read more
All ears on deck: The shareholder myth
This sentence in a Sydney Morning Herald report about the diesel emissions scandal at the German car company Volkswagen struck me: “Corporate advisory groups have declared VW as having the Read more