How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?
Fiona Allen, general manager – marketing, product & digital at Medibank talks about aligning sales and marketing tactics and how to overhaul a brand image.
See more at kingcontent.com.au.
You might also like
Looking for content marketing inspiration? Check “Around You”
I love uncovering content marketing innovators, and AroundYou is my latest discovery.
Watching the locals rushing hither and thither, the website's founder, Mike Dovey, knew plenty Read more
Would your book pass the ‘Shredder Test’?
There is a growing trend for experts to write books, but few have written a book series. Business development expert, Robyn Haydon, is the exception. Haydon is an early adopter of Read more