How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?
Fiona Allen, general manager – marketing, product & digital at Medibank talks about aligning sales and marketing tactics and how to overhaul a brand image.
See more at kingcontent.com.au.
You might also like
Great content is the least of your worries
If a brand wants to do more than traditional advertising, what would you recommend? The natural answer is: Read more
Time to Write: Lessons from Officeworks’ Content Marketing Campaign
I was fascinated to see the stationery shop, Officeworks, launch a marketing campaign called Time to Write. As a content marketing campaign, which combines the benefits of information for consumers Read more