While the vast majority of organisations seem to be adopting content marketing in some shape or form, there are several particularly challenging questions that continue to confound them.
Michele Linn investigates at the Content Marketing Institute.
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A brief secret
Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.
Writing and reading permeates our everyday life. We have never read or written so much as we do today.
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