While the vast majority of organisations seem to be adopting content marketing in some shape or form, there are several particularly challenging questions that continue to confound them.
Michele Linn investigates at the Content Marketing Institute.
You might also like
Why content marketers should step back from creation and focus on strategy
Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content Read more
Curated content conveys cool
Curation is an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s Read more