While the vast majority of organisations seem to be adopting content marketing in some shape or form, there are several particularly challenging questions that continue to confound them.
Michele Linn investigates at the Content Marketing Institute.
You might also like
Content is a conversation: How Gelato Messina makes it pay
A single off-the-cuff comment on social media led to one of the best branding-building moments in the growth of cult ice-cream company, Gelato Messina, as co-founder and director, Declan Lee, Read more
Gifted: How to keep generosity at the heart of every word you write
Content marketing is at a crossroads: too often it has lashings of marketing and just a dab of content.
Readers rule. That’s the guiding principle I teach Read more