All authors have an unspoken “covenant” with their readers. I call it the “It’s all in here” covenant.

That means everything you know on your topic is in your book. And yet, I find that authors often break the covenant, sometimes in an intentional way and sometimes in an unintentional way.

In this video, I reveal how the covenant can be broken, what happens when that happens and how to win and keep your readers’ trust.