Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
8.7.14

Great content is the least of your worries

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

If a brand wants to do more than traditional advertising, what would you recommend?

The natural answer is: create content. But Mitch Joel has other ideas.

See more here.

 

You might also like

Content is King: Management Today

Check out this story about content marketing, published in ManagementToday, the Australian Institute of Management's magazine, in which I am quoted. It looks at the trends in content marketing. Read more

‘Persona’ power

Reading is an intimate experience. Beautiful writing feels like the writer is addressing us personally.

We feel the writer understands us, our motivations, inspirations, and even Read more