Are you developing buyer personas for your B2B content marketing efforts?
Author Barbra Gago says it’s one of the most important things you can do. She answers some questions she frequently hears about persona development at CMI.
You might also like
Best Business Book Bloggers of All Time
I’m not the only business book blogger out there who can help you write. Because I spend a lot of time reading about writing books, I’ve discovered some of the Read more
13 free customisable e-book templates
We know that good content is at the heart of a successful inbound marketing strategy. Research shows that companies with 30 or more landing pages offering content generate 7x more Read more