On my travels researching content marketing , I found these four cool links that give an insight into the business case for content marketing.

1. The state of content marketing — based on a survey by ADMA and published with Sydney content marketing agency, Edge.

2. The three biggest mistakes companies make with B2B websites. This is from the Content Marketing Institute in America.

3. 10 Rock Solid Elements of Effective Online Marketing from Brian Clarke’s information packed site: CopyBlogger

4. Kick-start your content marketing strategy by Sydney-based content marketing agency, KingContent