Despite its many appeals, the idea of writing a brilliant book in 90 days (which my clients do) can increase the risk of imposter syndrome.

Sometimes, having written their book, authors may wonder: “If I wrote it fast, can it really be any good?”

The Spanish painter and founder of Cubism, Pablo Picasso, gives us the answer (at least according to legend.)

A woman approached Picasso in a restaurant and asked him to draw on a napkin. “I will pay whatever you ask for your work.”

Picasso sketched briefly, handed over the napkin and said, “That will be $10,000.”

“But you did that in thirty seconds,” the astonished woman replied.

“No,” Picasso said. “It has taken me forty years to do that.”

When you write about what you know, you can write a brilliant book in 90 days.