There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behaviour?
John Hall investigates for Forbes.
You might also like
Brexit: A sad failure of followership
It’s hard not to blame Britons for voting themselves into decades of misery and regret with their choice to exit the European Union. The decision looks so clearly divisive, costly Read more
King Content opens in Melbourne, and other news
A Sydney content marketing agency, King Content, (and occasional employer of this journo — disclaimer) is setting up an office in Melbourne. Read more