Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
15.4.14

Content marketing is a long-term commitment, not a campaign

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behaviour?

John Hall investigates for Forbes.

 

You might also like

Brexit: A sad failure of followership

It’s hard not to blame Britons for voting themselves into decades of misery and regret with their choice to exit the European Union. The decision looks so clearly divisive, costly Read more

King Content opens in Melbourne, and other news

A Sydney content marketing agency, King Content, (and occasional employer of this journo — disclaimer) is setting up an office in Melbourne. Read more