What does a brand known as buttoned up and boring do to broaden its appeal?
One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories.
Ann Handley investigates.
You might also like
‘Persona’ power
Reading is an intimate experience. Beautiful writing feels like the writer is addressing us personally.
We feel the writer understands us, our motivations, inspirations, and even Read more
Best wishes, from my email signature
If you are not using your email signature to promote your credibility, to educate your contacts and to showcase your work, you are wasting some valuable real estate. Read more