Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
23.6.14

Breaking out of boring: Tell unexpected stories

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

What does a brand known as buttoned up and boring do to broaden its appeal?

One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories.

Ann Handley investigates.

 

You might also like

Why write a white paper?

A simple way of describing content marketing is that it is an opportunity to show what you know; to show, not tell.

I may tell you that Read more

The hidden hand behind my writing

Behind everything I write is a hidden hand – that of my editor, Jaclyn McRae. Everything I write, I send to Jac before I unleash it on the world. Why? Read more