What does a brand known as buttoned up and boring do to broaden its appeal?
One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories.
Ann Handley investigates.
You might also like
Are you taking too long to write your blog?
You can write a blog in 20 minutes. D’you want to know how? Start 20 minutes before the deadline.
We give ourselves way too much leeway with Read more
How power followers helped Eddie McGuire realise he was wrong (and why content marketers need to know)
We witnessed the impact of power followership play out this week. Read more