When Google changes our world, content marketers must follow.
The latest iteration of Google’s algorithms, called Hummingbird, released late last year, has implications for the way we write our stories, blogs, features, profiles, case studies or opinion pieces.
Google prefers conversational content because that is the way we search. Increasingly we search the questions that come into our head, such as how can I write more conversationally?, and when we do, all the people who are writing conversationally score high on the organic search rankings.
Google’s new algorithm may have some impacts on your content marketing strategy, but it ultimately comes back to the elements of excellent marketing and excellent media too:
- Create useful content.
- Make your content mobile-friendly.
- Don’t ignore social media.
It’s just one of five big shifts coming to content marketing in 2014, according to the US Content Marketing Institute.
You might also like
Your guide to using images in your content marketing strategy
The key to getting more traffic is getting noticed — by your customers as well as the algorithms responsible for ranking your site in search results pages. Read more
Are your kids ready to attend a funeral?
Recently wrote this piece for parenting expert, Michael Grose, on the subject of kids, funeral and death. Fascinating subject. Read more