We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC: employee generated content.
After all, your employees understand the company and (should) understand what customers need and want to know about the company.
Further, content from employees is often more trusted than content from the organisation itself.
Writing is a habit – a good habit, I believe – but for too many of us, writing is a chore, and not one we take any pleasure in.
When people tell me this is how they feel, I recommend a cure devised by the author of ‘The Artist’s Way’, Julia Cameron.
That cure is called the ‘morning pages’.
Reading is an intimate experience. Beautiful writing feels like the writer is addressing us personally.
We feel the writer understands us, our motivations, inspirations, and even our deepest fears.
My favourite book about writing is called “Write Like Hemingway”. It’s author, R. Andrew Wilson (PhD), shares his love for the great American fiction writer by unpacking all that is elegant, lean and learnable from Hemingway’s books.
Hemingway was the master of the short sentence. He understood the power of brevity. The stronger our point, the fewer words we need to make it.
When ‘I’ is replaced by ‘we’, even ‘illness’ becomes ‘wellness.’ Malcolm X
By the time you read this, I will have launched the first issue of my new digital magazine, This Woman Can. In many ways, the decision to pursue this path was taken out of my hands; my experiences, combined with the incredible people I’ve met and stories I have heard in the past year, made inaction impossible.