Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.5.16

EGC is the key content marketing trend

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Jay Baer

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC: employee generated content.

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Further, content from employees is often more trusted than content from the organisation itself.

Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

Read more 

 

 

 

You might also like

‘Morning pages’ will change you

Writing is a habit – a good habit, I believe – but for too many of us, writing is a chore, and not one we take any pleasure in.
Read more

Do you make this common mistake when you write?

The biggest and most common mistake new bloggers make is this: they start at the beginning. Read more