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3.5.16

EGC is the key content marketing trend

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By Jay Baer

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC: employee generated content.

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Further, content from employees is often more trusted than content from the organisation itself.

Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

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