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Here's your weekly dose of sticky content tips.

9.8.18

When, why and how to approach a ‘traditional’ publisher with your business book manuscript

One of the most common questions I am asked by my clients is, ‘How do I get a book deal?’  or, ‘How can I get ‘traditional publishers’ to publish my book?’

Since I began my 90 Day Book program, I have helped a couple of authors to get global publishing deals with a traditional publishing house, which is pretty amazing since I’m an advocate of indie authors – the self-publishing model.  Read More

 
25.7.18

Adverbs don’t add to your authority: Search and destroy

“The road to hell is paved with adverbs”, says the great American writer, Stephen King. I agree. Adverbs are so seductive. They are the sirens of the writer’s world, singing an irresistible melody to lure us onto the rocks and shipwreck our writing. Or, more simply, adverbs undermine the authority of your writing.  Read More

 
5.7.18

Not everyone should write a business book. Should you?

It pains me to say this, but some people should not write a business book – or not yet. For some people, now is not the time, and they are best to keep their money in their pocket.

How can you tell if you should write and self-publish a book, or should delay or never write a book? You might be surprised by my answers.

If some or all of the qualities below sound like you, don’t write a book.

You may waste your time and money, and may harm your personal brand. The qualities that make for bad books (but not bad people) follow.  Read More

 
 
31.5.18

What The Best Business Book Writers Do Every Day

If you are a business book author today, you face two big problems.

The first is that you have lost the first-mover advantage. Great books — including those that are self-published — appear daily. Competition and quality is on the way up. The second big challenge is making writing your book fun.
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16.5.18

When your reader doesn’t believe you, call them out

When you decide to write a book, you face one significant barrier: no-one likes being told what to do or think. In fact, the harder someone tries to convince me of anything, the harder I resist, and the more sceptical I become. I might even fling a book onto the couch with a bit of righteous anger, exclaiming, ‘How stupid do you think I am?’ That is how one-sided arguments make us feel: insulted. ‘Pollyanna-style’ panacea to the injustices of the world have the same effect.   Read More

 
2.5.18

Don’t overcomplicate your book promotion program

A business book has a simple and powerful value proposition: to help you sell more of your valuable mentoring, training or speaking programs. Here’s the scenario. You sell a two-day leadership training program for veterinary practices for $10,000 a program. Each year, you sell 10 programs and make $100,000 a year.

You self-publish 200 copies of a book about leadership in veterinary practices. You get 50 new leads from giving away and selling your books. As a result, you get an extra 10 training gigs a year. You just made an extra $100,000 a year and doubled your income.  Read More

 
11.4.18

What your book should be about if you want to be a speaker​

Public speaking is an amazing gig. For a start, you can impact hundreds if not thousands of people at a time. Competition is limited since most people would rather die than speak in front of an audience (which is remarkably silly and probably not true). It is fabulous pay – the best speakers get $10,000 for a gig, usually an hour. And, if you are good enough, you get to travel the world.

Professional speakers, such as the award-winning Matt Church, tell me that speakers who have a book are more likely to get a gig when all other things are equal. So, if two speakers are vying for the same gig, Church reckons the one with the book will win the day. I’ll take his word – he’s been speaking professionally for decades.  Read More

 
22.3.18

How to use ‘pace’ when you write

Have you ever had a friend who walked too fast or too slow? Some days, it is a little irritating. Some days, it’s infuriating. Your pace as an author can have the same effect on your readers. If your story or ideas unfold too slowly, your readers get bored. If your story moves too fast, your readers get lost. Either way, the outcome is the same: they close your book (or click away from your site).
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8.3.18

Book promotion tips that money cannot buy

Every author needs Chutzpah. Isn’t Chutzpah a lovely word? It’s Yiddish, and it means audacity (for good or bad). Cheek. Insolence, even.

Today, of course, is a day for women the world over to get their Chutzpah on – it’s International Women’s Day. It is the day we women stand up and back ourselves.  Read More