I sat down at a café table a month ago and watched my daughter’s eyes brim with tears at the implications of the US President Donald Trump coming to power. The hate, the division and the stupidity floored her. I feel the same.
At that moment, I decided to make sure every blog I wrote this year included a reference to the stupidity of President Trump. My blog is not a political one – it’s about the positioning power of writing business books and blogs – but weaving a reference to President Idiot into all my blogs makes my task more fun.
We are drawn to do what is fun. What is fun, is easier to do. For thought leaders, writing a regular blog is a vital step in building your authority and position, so finding ways to make the job easier and more fun equals a smart move. Read More