Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
Take the plunge
It was back in 2013, when I made the first heart-stopping investment in myself and my business. I'd just been made redundant after 15 years as a...
Give your readers the ‘how’ of bliss
Whenever you write persuasively on any topic, you know you have done your work when the reader asks a single question. That question is “how”. Lose...
Building your media profile
If you want to build your profile and get quoted in the media, you must earn your place in a journalist’s contact book Journalists love experts....
I like to break the rules sometimes
Do you like to follow the rules always? I don't. Too often, we follow rules without questioning them. Sometimes, following outmoded grammar rules...
Every block of stone needs a sculptor
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long...
Sometimes your readers can get the wrong end of the stick
Imagine your book is about mindfulness. You explain the benefits of meditating to becoming more mindful. Meditation is useful for most of us. But...
The three essential elements of brilliant books (and blogs)
Brilliant books are made of brilliant chapters. Brilliant chapters (and blogs) are made of bones, muscles and skin. The bones are made of...
How to choose a book designer
The design of your book is a determining factor in its success with your readers. The design is the vehicle for your words. Spend time choosing the...
How to turn your inner critic into your friend
If you have tried to rid yourself of your inner critic, you know it is a hard task. And, for authors, here is why it’s a mistake. Perhaps when you...
Avoid plagiarism—attribute and introduce your sources
This is an extract from my new book, Overnight Authority. If you want a discounted copy, click the link (and come to my...
Overcome the number one reason you can’t write your book
I’d like to invite you to the online launch of my new book, Overnight Authority: How to win respect, command attention and earn more money by...
If you have time to Maree Kondo your underpants, I’ve got news for you
On Sunday, I was in my bedroom folding my underpants. Or should I say Marie Kondo-ing my underpants. I was struck by a profound thought. You ready?...