Sticky Tips
Thanks for dropping by. Here’s your weekly dose of sticky content brillance.
Accept the low tide and scrape some barnacles
Towards the end of the year, it’s a struggle to keep the creative juices flowing, don’t you find? Creativity is wonderful, but it’s...
Start at the exciting bit
If you want to write ‘sticky’ content that readers remember, here’s my secret: Start at the exciting bit. Readers are an unforgiving bunch. You only...
Be recognised as the authority you are
The second remarkable power of finishing is 'Recognition as the authority you are'. (The first remarkable power was in last week's...
The Remarkable Power of Finishing
As a journalist, I became a finishing expert. I wrote and published about 100,000 words a year. At first, finishing a story was a huge challenge....
How writing a book will boost your sales success
Every time I start to work with a coach, speaker or other, a mysterious event occurs within the first four weeks. Their businesses take off. Long...
How not to get scammed from book coaching
A while ago, there was a book coaching scam! Who knew! You paid US$2000 and you got nothing. Since I started helping coaches and other experts to...
Show, don’t tell. How your book sells you.
Buying should feel good. When I buy a lovely looking apple and I bite into it and the juices run down my chin and make me laugh, that is good...
Cross these tasks off your To-Do list when you publish your book
Here's an unusual tip if you are undecided about writing a business book. Make a list of the work you will NEVER have to do again when your book is...
Writing, spelling and grammar apps you don’t want to overlook
If you love writing but hate checking your grammar, great news … Run all your chapters, blogs and posts through an app like Grammarly or Pro-Writing...
Not all questions are created equal. Are you asking the right one?
I’ve made a living for 20-plus years from asking questions. But not all questions are created equal. Some questions ruin relationships and destroy...
Gratitude keeps the darkness away
I’ve always been an ambitious person. It’s a positive quality in many ways, but it has a dark side. The drive to do more and to be more can make me...
‘Writer’s high’ is real
I am a child of the 60s, a time when we didn’t realise just how dangerous all those recreational drugs were… But now we know. So, we’ve all turned...