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20.2.19

Why writing a book commands so much respect among buyers

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The world of training, consulting and coaching are full of fly-by-nighters. People come and go. The stayers are few and far between. With good reason. Only the best survive.

Staying power

Thought leaders are stayers. They are the coaches, trainers, speakers, entrepreneurs that stay in business. Thought leaders who write books communicate their staying power. When you place your book on the table in front of your client and smile, you are saying, ‘Hey, I’m here for the long haul. I’m an expert, and I am sticking around. Otherwise, why would I write a book about what I know?’

Yes, you have to write a good book. You have to get the audience clear and the messages right and the structure must be excellent. But, even if it is not perfect, you will impress your clients with you staying power just by putting your book on the table.

And you deserve their respect. Writing 25,000 to 45,000 words on a single topic is an accomplishment that fly-by-nighters are not going to attempt.

Want to get started on your book today?
Download the Ultimate Cheatsheet to Get Your Book Started.

Care

Just writing and publishing the book (including self-publishing) satisfies one of the core emotional needs of your clients, which is the need for care, according to author Mark Ingwer. Writing a book for your clients is the ultimate gift, the ultimate expression of concern and dedication to their success. Even though they understand that the book serves a purpose for you too, the book communicates that you understand them (if it is well done), and is an act of great generosity. You are contributing to the world’s wisdom in a tangible way.

Want to get started on your book today?
Download the Ultimate Cheatsheet to Get Your Book Started.

Accountability

Does that matter to clients? You bet. It tells them that you stand behind your messages and can be held accountable for your results.

Your book tells your clients that you stand behind your messages and can be held accountable for your results. This fact deters a lot of people from writing a book. They don’t want to be held accountable. They do not know how to substantiate their expertise and credibility. But, provided you have that expertise, proving it on the page is a skill that can be learned.

And when you write your book, you tell your readers you are willing to be held accountable. Does that matter to clients? You bet!

Who are they going to choose? You, or the thought leaders who don’t have a book to their name. They might say their care, they might say they are sticking around, and they might say they will be held accountable.

But your book proves it. Hands down. On the table. Deal done.

 

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