by Josh Haynam
BBC Proms, a music festival put on by the BBC, created a quiz to promote the eight-week-long music festival, and it was a hit on Twitter.
In just a few hours, the quiz was viewed more than 10,000 times, and it prompted fans to post screenshots of their quiz results to share proudly with the world.
However, for every success like BBC’s quiz, there are many more failures, including terrible quizzes that have fallen flat.
Discover the best methods for building amazing quizzes that generate response and traffic.
You might also like
Time to Write: Lessons from Officeworks’ Content Marketing Campaign
I was fascinated to see the stationery shop, Officeworks, launch a marketing campaign called Time to Write. As a content marketing campaign, which combines the benefits of information for consumers Read more
Why rediscovering Zite is making me rethink content marketing
Does the world need another website and more content? That is the question uppermost in my mind as I rediscover Zite after a Christmas party conversation reminded me about this Read more