Leading women in content marketing
Women are among the leading lights of the emerging field of content marketing, says Sarah Mitchell, a former journalist, who is one among those women.
Mitchell, the head of content strategy at Perth agency Lush Digital, can instantly produce a list of 16 women she follows who are “at the top of their game”, including seven in Australia [see list at the end of this story].
Mitchell, an American who moved with her husband to Australia in 2002, was an early adopter of content as a marketing tool.