In my new podcast with NewsModo, you’ll learn the best way to tackle content marketing.

Highlights include: how your brand can publish your own media; how to publish content that is appealing to consumers; why content marketing is the best way to respectfully sell to your consumers; and why your brand should write about your rivals.

It’s part of NewsModo’s founder Rakhal Ebeli’s brand storytelling series, which features podcasts with ANZ’s head of digital and social (and a great friend of mine) Amanda Gome,    journalist and businesswoman Valerie Khoo, Buzzfeed Australia editor Simon Crerar.

Hear more at NewsModo.