In my new podcast with NewsModo, you’ll learn the best way to tackle content marketing.
Highlights include: how your brand can publish your own media; how to publish content that is appealing to consumers; why content marketing is the best way to respectfully sell to your consumers; and why your brand should write about your rivals.
It’s part of NewsModo’s founder Rakhal Ebeli’s brand storytelling series, which features podcasts with ANZ’s head of digital and social (and a great friend of mine) Amanda Gome, journalist and businesswoman Valerie Khoo, Buzzfeed Australia editor Simon Crerar.
Hear more at NewsModo.
You might also like
Your guide to using images in your content marketing strategy
The key to getting more traffic is getting noticed — by your customers as well as the algorithms responsible for ranking your site in search results pages. Read more
Quotes are like lovers: we don’t need them, but they make life interesting
Great writing is based on great ideas, and these do not come out of our minds alone.
Research, in other words, is the basis of every great Read more