Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
6.5.15

How to write a compelling start to every blog post

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Imagine you’re gossiping (or, more politely, networking) with your best mate. “Did you hear about Sue’s husband?” might be your opening gambit. Or “I caught up with James the other day.”

When we are relaxed, we know how to get the full attention of our mates for a good story. It’s not so easy to translate this into creating content on the web.

The blank page is a formidable foe, even for experienced writers. It’s when the negative voice of our internal editor — a highly critical one, who is not at all like real editors — is at its loudest. Often, that internal voice will heap scorn on our very first sentence.

Read more at Business Woman Media.

 

You might also like

Why I shy away from the term ‘content marketing’

I don’t like the term ‘content marketing’ because when it’s used with certain people – and/or without proper context – it can cause confusion or be potentially meaningless. Read more

Content marketers focus on the wrong metrics, survey published today reveals

Only 24% of marketing professionals judge their own content marketing to be ‘effective’ or just 5% say ‘very effective’, the survey of 251 Australian respondents from small, medium-sized and large Read more