How to write a compelling start to every blog post


By Kath Walters

Imagine you’re gossiping (or, more politely, networking) with your best mate. “Did you hear about Sue’s husband?” might be your opening gambit. Or “I caught up with James the other day.”

When we are relaxed, we know how to get the full attention of our mates for a good story. It’s not so easy to translate this into creating content on the web.

The blank page is a formidable foe, even for experienced writers. It’s when the negative voice of our internal editor — a highly critical one, who is not at all like real editors — is at its loudest. Often, that internal voice will heap scorn on our very first sentence.

Read more at Business Woman Media.


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