Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
11.3.15

How to use content marketing to position yourself as an expert in the media

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

By now you are probably using content marketing to generate leads for your business. But what many companies overlook is the opportunity to leverage their content marketing effort to gain media coverage.

Appearing in the media on a frequent basis gives you the opportunity to target new markets – ones that lift your business to the next level.

I explain at Business Woman Media.

 

 

You might also like

What The Best Business Book Writers Do Every Day

If you are a business book author today, you face two big problems. The first is that you have lost the first-mover advantage. Great books -- including those that are self-published Read more

In defence of content marketing

We have to get over the idea that corporate-paid editorial is by definition bad and dangerous, says newsman-turned-content-marketer Adrian Michaels Read more