Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

How to seduce a publisher

Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

I’ve been writing a series about how to win publishing deals, which is very nice of me because I’m a big advocate of self-publishing. But if you really want a publisher, I’m providing some tips on how to win them over. There are 10 tips and you can see the full list here, and then check out tips 1#, #2, and #3 in more detail.

Which means we are up to tip #4. Be a beautiful writer.

Ok, this is a hard one. I maintain that you can write a brilliant book without being a beautiful writer. How? Make your ideas are strong and relevant to your audience. And structure them so well that you convey the power of those ideas. Clarity trumps beauty.

But if you happen to be a beautiful writer who is also clear, like Dr Jason Fox, author of Game Changers and How to Lead a Quest, you are at a big advantage. Fox’s description of himself as a “wizard-philosopher masquerading as a motivational speaker and leadership advisor” demonstrate his way with words. (Gees, why didn’t I think of that?)

Fox plays where the rest of us labour. He is funny, self-deprecating, whimsical and vivid. His rollicking approach to writing lulls us into floating along on his ideas until, SNAP, just like that, we are convinced by them.

Chip and Dan Heath, authors of one of the most influential books I’ve ever read, Made to Stick, are beautiful writers of a different kind. They are crisp, conversational, and reflective. They skillfully weave in data and stories to back their case. They are not poetic, like Fox, but they are memorable. The name of my newsletter, Sticky Content, was inspired by their book.

Becoming a beautiful writer takes time. And you don’t need that skill to win a publishing deal (see comment above). However, if you are a beautiful writer, you target the right publisher and you provide evidence in your pitch, you are more likely to win a deal.

Stick to it.




You might also like

The four essential interview questions for brilliant case studies (and the secret to writing them up)

Case studies are a wonderful way to build up content for your blog and your book and build your authority and connections. It’s also a great way to build relationships Read more

Writing for revenge: Should you take up the Poison Pen?

The whole world is talking about the season of peace and joy; what better time to consider the idea of writing for revenge? (Well, probably any other time.)? Politicians love to Read more