By Kath Walters
Imagine you get a wedding invitation in the mail. What if you opened it, and it was a few words scrawled messily on a scungy scrap of paper, and your name was misspelled. Would you feel like going to the wedding?
It’s hard to explain the idea of being ‘committed to the content you create’, which is the point of this blog. But I think as readers, we all instinctively know when we are reading a story written by someone who is committed to their content.
We know this just as we know that, when we receive a beautifully printed wedding invitation, two vital pieces of information are immediately conveyed:
1. Our friends really are committed to marrying each other.
2. Our friends really want us to come along and share their day.
It’s not about cleverness
Do we need the invitation to be poetry? No. We are thrilled if it is warm, inviting and informative, if it makes us feel special, and we are completely clear about what is expected of us.
How we approach the task of creating our content will convey as much to our readers as the actual stories we share.
Commitment is about making a promise, carrying it through and completing our actions. When you truly commit to your content, every word, image and idea will shine. Go for it.
The opposite of commitment is neglect, carelessness and indifference. Which brand values do you want to convey?