By Kath Walters
Are you guilty of overpromising? I am. And I realised the full extent of my descent into this murky, desperate habit when I dropped into my favourite bookshop, Readings in Carlton, yesterday.
The shelves were replete with headlines making big promises – and I mean big. Entire planets saved, personal problems evaporated, business profits tripled, five steps to personal enlightenment. Admittedly, I was in the philosophy, business and personal development sections.
The point is this: in our effort to be seen among the daily blog deluge, it’s really tempting to start promising our readers way too much.
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