By Kath Walters
Are you guilty of overpromising? I am. And I realised the full extent of my descent into this murky, desperate habit when I dropped into my favourite bookshop, Readings in Carlton, yesterday.
The shelves were replete with headlines making big promises – and I mean big. Entire planets saved, personal problems evaporated, business profits tripled, five steps to personal enlightenment. Admittedly, I was in the philosophy, business and personal development sections.
The point is this: in our effort to be seen among the daily blog deluge, it’s really tempting to start promising our readers way too much.
Read more at NewsModo.
You might also like
Why I hate marketing
We all get sick of our jobs, sometimes, but it is a dark day when you realise your entire profession makes you sick. Read more
Aussie start-up Tablo shakes up publishing industry with $400,000 funding boost
At the age of 19, Melburnian Ash Davies founded Tablo in 2012, with the aim of shaking up the traditional publishing model, after struggling to get his own e-book published. Read more