Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
25.2.15

Does content marketing work for “boring” industries?

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.

But what if that is your gig? What if you are responsible for the content marketing campaign in any one of those so-called “boring” industries? Can you write “sticky” stories that your readers simply must read right now, this minute, if that’s your brief?

Read my case study at NewsModo.

 

You might also like

SourceBottle: Every content marketer’s friend

There are two reasons why every content marketer needs to have SourceBottle on their bookmark bar Read more

Not everyone should write a business book. Should you?

It pains me to say this, but some people should not write a business book – or not yet. For some people, now is not the time, and they are Read more