By Kath Walters
Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.
But what if that is your gig? What if you are responsible for the content marketing campaign in any one of those so-called “boring” industries? Can you write “sticky” stories that your readers simply must read right now, this minute, if that’s your brief?
You might also like
12 of the biggest content curation myths (busted)
When it comes to curating content to add to your editorial calendar, it can look pretty simple at a glance, adding topics and planning your next piece — or does Read more
Are you an expert follower?
The problem the world is facing today is not so much a lack of leadership as a dearth of quality ‘followership’.
Look no further than the candidacy Read more