Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
25.2.15

Does content marketing work for “boring” industries?

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.

But what if that is your gig? What if you are responsible for the content marketing campaign in any one of those so-called “boring” industries? Can you write “sticky” stories that your readers simply must read right now, this minute, if that’s your brief?

Read my case study at NewsModo.

 

You might also like

How ‘Power followers’ avoid being manipulated

Last Sunday, I realised I’d been manipulated. As a ‘power follower’, who is determined to ask questions of our leaders and society no matter how uncomfortable they may be, I Read more

Is your content sparking conversations?

Have you ever said ‘Good morning’ to someone who didn’t respond? It’s an unsettling feeling of sorrow, even indignance when a generous, warmly-intended communiqué is ignored. There’s a parallel on Read more