Why do we read a story? Or perhaps I should ask, why do we read a story NOW?
Timeliness is a key element of what makes a story engaging – or sticky, as I prefer to say.
We click on a story and read it right now if we feel that we really must have the knowledge within it this very minute.
Here are some reasons a story might be timely.
You might also like
How to spot the weakest part of your blog post (and what to do about it)
To help you narrow down the sections of your blog posts that could use improvement, here are eight common weaknesses Stefanie Flaxman sees over and over in drafts that are Read more
Off the pedestal: MyArchitect
Few architects exploit the potential of the web. Most use their websites as little more than a brochure. Read more