Did you make this mistake last Friday the 13th?


Why do we read a story? Or perhaps I should ask, why do we read a story NOW?

Timeliness is a key element of what makes a story engaging – or sticky, as I prefer to say.

We click on a story and read it right now if we feel that we really must have the knowledge within it this very minute.

Here are some reasons a story might be timely.

Read more at Newsmodo.



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