By Kath Walters
I read a lot of different websites and books about content marketing (although I never seem to read enough!)
It’s my job to share it. And to credit its authors.
A vital element of every content marketing program is finding and sharing links to other writers and websites on your subject of expertise – or, curating content.
It’s an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s website?
You might also like
The ideal length for all your online marketing content
The length of your online content plays a huge part in the success of your online marketing strategy – whether it’s the length of your social media posts, blog headlines Read more
How I reached 100,000 visitors with these 7 rules
Over the years, I’ve taught you a lot about content marketing, from what tactics others are using to showing you what’s working. Read more