Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.2.15

Curated content conveys cool

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

I read a lot of different websites and books about content marketing (although I never seem to read enough!)

It’s my job to share it. And to credit its authors.

A vital element of every content marketing program is finding and sharing links to other writers and websites on your subject of expertise – or,  curating content.

It’s an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s website?

Read more.

 

You might also like

When, why and how to approach a ‘traditional’ publisher with your business book manuscript

One of the most common questions I am asked by my clients is, ‘How do I get a book deal?’ or, ‘How can I get ‘traditional publishers’ to publish Read more

Who, how, and why: Three keys to successful content marketing

What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people Read more