By Kath Walters
I read a lot of different websites and books about content marketing (although I never seem to read enough!)
It’s my job to share it. And to credit its authors.
A vital element of every content marketing program is finding and sharing links to other writers and websites on your subject of expertise – or, curating content.
It’s an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s website?
You might also like
Is ‘wibble-wobble’ a desirable quality in your book design?
Poor design and printing can really let your book down. You have gone to all the trouble to write 25,000 to 45,000 words; now put some effort into the presentation Read more
Can content really be marketing?
Deep in my journalist’s heart is a grave concern about content marketing. Is it a subterfuge? If our underlying motivation is to lure our readers into Read more