Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
3.2.15

Curated content conveys cool

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

I read a lot of different websites and books about content marketing (although I never seem to read enough!)

It’s my job to share it. And to credit its authors.

A vital element of every content marketing program is finding and sharing links to other writers and websites on your subject of expertise – or,  curating content.

It’s an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s website?

Read more.

 

You might also like

Three audience types that are essential to successful content marketing

As you may or may not know, I earned my stripes in the publishing business, and had the opportunity to work with more than 100 different B2B brands during my Read more

Content marketing for the naturally reticent

Annie Bolitho is an expert at facilitation. The more complex the issue and the more diverse the stakeholders, the happier Bolitho is to help.

Naturally reticent about Read more