By Kath Walters
I read a lot of different websites and books about content marketing (although I never seem to read enough!)
It’s my job to share it. And to credit its authors.
A vital element of every content marketing program is finding and sharing links to other writers and websites on your subject of expertise – or, curating content.
It’s an aspect of content marketing that really rankles with marketing traditions. Why would your company pay for a content marketing program that directs our readers to someone else’s website?