Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
22.10.14

Content marketing strategy 101: Make it a game

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

It can be daunting to get buy-in from executive staff and team members who may not be well versed in content marketing. Don’t call everyone into a conference room and force a PowerPoint presentation on content marketing strategy down their throats.

Instead, gamify it, suggests Allen Graves at Content Marketing Institute. Read more.

 

You might also like

Are you misusing the most valuable assets in your business?

The first question any publisher will ask you when you pitch your book is, “How strong is your platform?” What do they mean? They mean how many people follow you or Read more

Believe it or not, your beliefs can ruin your content marketing

Can our beliefs interfere with the success of our content marketing? The answer is yes, according to a recent piece posted by the US Content Marketing Institute. Read more