By Ann Handley
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?