By Ann Handley
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?
You might also like
Why a press release is worse than useless
If you want a journalist to write about you, your messages or your company, the press release is your worst enemy.
Although the idea of the press Read more
Want to be a Content Marketer? Move to Sydney
As the 2000 participants at the global conference Content Marketing World, wing their way home Read more