By Kath Walters
When did we all become too busy to click our mouse twice?
Who knows! But today, we live in a one-click world. We just don’t want to take up too much time pressing our index finger down too often, it seems (I’m as guilty as the next woman). And this ‘click aversion’ has implications for how we manage our content marketing programs, especially our e-newsletters.
Read more at Business Woman Media.
You might also like
Five questions every book author must ask themselves (the best is last)
What’s the difference between a poor quality business book and a brilliant one? The thought that the author puts into their work before they put ‘pen to paper’ – metaphorically Read more
Three indispensible templates for under-resourced content marketers
The volume of “helpful tools” for content marketing is getting to tsumani proportions. I used to be touched; now I am overwhelmed.
Today, I have just one Read more