Clicketty-click: The key tips for newsletters


By Kath Walters

When did we all become too busy to click our mouse twice?

Who knows! But today, we live in a one-click world. We just don’t want to take up too much time pressing our index finger down too often, it seems (I’m as guilty as the next woman). And this ‘click aversion’ has implications for how we manage our content marketing programs, especially our e-newsletters.

Read more at Business Woman Media.


You might also like

Who am I to write a book?

We all know people who are more worthy than us to write a book. They are our teachers, mentors, friends and colleagues. It's intimidating to know that these excellent people Read more

Why your phone isn’t ringing

There should be a special word for the feeling of dread we feel when the phones fall silent in any business.

Call it what you will, Read more