By Kath Walters
When did we all become too busy to click our mouse twice?
Who knows! But today, we live in a one-click world. We just don’t want to take up too much time pressing our index finger down too often, it seems (I’m as guilty as the next woman). And this ‘click aversion’ has implications for how we manage our content marketing programs, especially our e-newsletters.
Read more at Business Woman Media.