by admin | Dec 19, 2018 | Books, Content marketing, Writing
I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator. Then I Googled my headline and, of course, I found a whole lot of other headlines just like mine. Not exactly the same, but close enough to make me look like a not-very-original blogger.
by admin | Dec 12, 2018 | Content marketing
What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning of blogging: the answer to keeping your fresh and fascinating, week after week, lies in how you define the gig.
My definition of blogging is much more extensive and includes a lot more story styles. Here is the range of story types that I can or would write on my blogs at www.kathwalters.com.au and www.dreamplanet.com.au…
by admin | Dec 5, 2018 | Books, Content marketing
This is the first in a series of seven blogs that solves the single biggest problem facing bloggers. That problem is not, as you might expect, getting started. That problem is keeping going.
Most of us can pump out a blog or two. Sadly, that is not going to serve you. In fact, it will do you more harm than good. People will look at your website, see you haven’t blogged for three months or three years, and wonder if you are still in the game!
by admin | Nov 28, 2018 | Books, Content marketing, Writing
Human beings are strange creatures: they crave security but, as soon as they have it, they become bored. They get married, then have an affair. They buy your book, desperate for answers to their problems, and then put it down after five minutes.
by admin | Nov 14, 2018 | Content marketing
Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.
by admin | Oct 24, 2018 | Content marketing
Paragraphs are a grey area for many writers, especially those who grew up in the era when schools were experimenting with ways to teach grammar. Some ways were pretty whacky. Was the rule about new paragraphs to make one whenever we drew breath or was that when we stuck in a comma? The rules were not precise.
Do paragraphs really matter? Can writing be persuasive even if the paragraphs are ill-formed and inconsistent? Of course, it can. Stories can engage our emotions, and ideas get us excited even when the grammar is wrong.