By Gregory Ciotti
Books, written well, are a cohesive learning experience.
Blogs, on the other hand, are often rapid-fire, “spray and pray” outlets for learning. One week you’re talking about this, and next week you’re on to a tangentially related, but different subject.
There is a better way to help customers succeed with your education, while still keeping things fresh and interesting on a medium that demands it.
You might also like
Why content strategists shouldn’t lose sight of actual people
The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy. Read more
What is a business book, and what makes it sell?
There is nothing in the dictionary definition about how many pages make a book, what size it should be, or if it must have one word or 20 or 5000 Read more