By Kath Walters
Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.
Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).
So here’s a secret: a big part of the recipe for story quality is the story brief.
Read more at NewsModo.
You might also like
How to keep your blog posts fresh and fascinating
What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning Read more
How to turn every piece of writing into a story with drama, plot and characters
Tell a story every time you write. That’s right. Put in characters, drama, a plot, and break it into three acts. You really can do it, and there is a Read more