Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
11.2.15

A brief secret

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.

Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).

So here’s a secret: a big part of the recipe for story quality is the story brief.

Read more at NewsModo.

 

You might also like

LinkedIn’s content publishing flood: 4 tips for staying afloat

LinkedIn’s decision to open its content publishing platform to every one of its 277 million members clearly hasn’t left CMI founder Joe Pulizzi sitting on the fence. Read more

Why I cannot work with every thought leader who wants to write a book

Every thought leader who writes a book needs help. A buddy. A fellow traveller. A book is too big a project to be tackled alone. And let's face it, it's Read more