A brief secret


By Kath Walters

Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.

Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).

So here’s a secret: a big part of the recipe for story quality is the story brief.

Read more at NewsModo.


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