Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
22.10.14

62 per cent of US marketers say they’re ineffective at content marketing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

A study of B2B marketers in the US sponsored by online video firm Brightcove has found that only 38 per cent of them think they’re effective at content marketing, mUmBRELLA reports. Read more.

 

You might also like

What we read online: 3 indispensable scientific facts

Most online writing is never read. You can beat the odds. Read more

Why ANZ’s social media experiment, BlueNotes, is an important moment in Australian content marketing

On a trip to Silicon Valley last year, Mike Smith, the CEO of ANZ Banking Group, was turned on to social media. Read more