by admin | Feb 22, 2018 | Content marketing
Poor design and printing can really let your book down. You have gone to all the trouble to write 25,000 to 45,000 words; now put some effort into the presentation of your ideas. I’ve been known to reject a book, even though I wanted to read it, because of poor design. Of course, I might be biased. In a former life, I was a graphic designer and a print-production manager – I’ve got baggage.
There are a few classic errors that really scream ‘amateur’ when it comes to design and printing. And wibble-wobble – or the lack thereof – is one of them.
by admin | Feb 14, 2018 | Content marketing
Creativity is a strange chariot. Creativity likes activity, not standing still. If I make a single observation about all the creative people I have ever known, it is that we find it hard to rest. When the chariot comes to a standstill, we start to fret.
by admin | Jan 31, 2018 | Content marketing
Money is a remarkable motivator (at least for me). But it’s not likely to sustain you through the journey of writing a book. Business growth and financial freedom come from publishing. I’ve seen this again and again. But it does not fuel authors through the creative process. What does is a readiness to share your expertise.
by admin | Jan 17, 2018 | Content marketing
In my late 20s, I had to give up my first career as an artist for health reasons. It was a shock to my identity – I loved being an artist.
Still, I was never a traditional artist. As far as many people were concerned I wasn’t an artist at all. I made screen-printed posters, some on commission, some for myself. I worked in community groups helping others to make posters. I wasn’t a ‘true artist’, meaning I wasn’t starving amid my oil paints in a garret somewhere.
