by admin | Dec 19, 2018 | Books, Content marketing, Writing
I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator. Then I Googled my headline and, of course, I found a whole lot of other headlines just like mine. Not exactly the same, but close enough to make me look like a not-very-original blogger.
by admin | Dec 12, 2018 | Content marketing
What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning of blogging: the answer to keeping your fresh and fascinating, week after week, lies in how you define the gig.
My definition of blogging is much more extensive and includes a lot more story styles. Here is the range of story types that I can or would write on my blogs at www.kathwalters.com.au and www.dreamplanet.com.au…
by admin | Dec 5, 2018 | Books, Content marketing
This is the first in a series of seven blogs that solves the single biggest problem facing bloggers. That problem is not, as you might expect, getting started. That problem is keeping going.
Most of us can pump out a blog or two. Sadly, that is not going to serve you. In fact, it will do you more harm than good. People will look at your website, see you haven’t blogged for three months or three years, and wonder if you are still in the game!