By Kath Walters
Readers rule. That’s the guiding principle I teach in my writing programs. Understand your reader and you will engage them, inform them and win them as customers.
By Kath Walters
In every good piece of writing, from blogs to emails, there is a story. If you want your writing to influence your reader, that story is the Star of Bethlehem. Follow it religiously.
I’ve been reading a classic text about writing by Kenneth Roman and Joel Raphaelson. It’s called: Writing that Works: How to Communicate Effectively in Business. Read More
By Kath Walters
Content marketing, or blogging, is a fabulous tool for attracting new customers. But it takes time to convert readers into customers. Just like dating, no one gets married the first time they meet!
That’s a bit of a problem, isn‘t it? You need results right now. As business leaders, we must keep the money flowing in. As marketing directors, we must deliver results to get bigger content marketing budgets.
And then there is the matter of measurement. How can we show our blog is delivering a return on investment? Read More
By Kath Walters
Before you engage a content marketing agency, ask them this important question: how much will you pay my writers?
There’s big bucks in content, but the people at the base of the pyramid – writers – are missing out.
Unfortunately, most content marketing agencies don’t pay their writers nearly enough. Expectations are high; pay is pathetic. Read More