Have you noticed how confronting it is to put your ideas down on paper? We believe we are an expert until we start writing. My clients often tell me that they experience a sinking feeling as they write: a feeling of unworthiness. A question arises in their mind along these lines: Who am I to write this blog or book?
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What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people