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Here's your weekly dose of sticky content tips.

30.1.19

How NOT to Blog your Book

This is the final blog in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the others in the series by clicking on this link.

Experts will warn you not to blog your book. They are right – AND wrong. There are ways to blog your book, and ways not to do so.  Read More

 
23.1.19

Seven secret places to find stories that bring your blog to life

This is the sixth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the other blogs in the series by clicking on this link.

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea.  Read More

 
16.1.19

Why your blog sucks (and how to fix it)

This is the fifth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first, second, third and fourth in the series by clicking on this link.

If you think that blog quality is a subjective matter, think again. You can learn how to judge whether the stories you are publishing are good content  Read More

 
 
19.12.18

How to use headline help tools without looking silly

This is the third in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first and second in the series by clicking on this link.

I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator.  Read More

 
12.12.18

How to keep your blog posts fresh and fascinating

This is the second of my Blog Series: How to brainstorm a year’s worth of blog topics in four hours. If you missed the first one, Why Every Author must Blog (even if they don’t want to), click here.

What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning of blogging: the answer to keeping your fresh and fascinating, week after week, lies in how you define the gig.  Read More

 
 
 
14.11.18

Going on a story hunt

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.  Read More

 
24.10.18

The power of the precise paragraph

Paragraphs are a grey area for many writers, especially those who grew up in the era when schools were experimenting with ways to teach grammar. Some ways were pretty whacky. Was the rule about new paragraphs to make one whenever we drew breath or was that when we stuck in a comma? The rules were not precise.

Do paragraphs really matter? Can writing be persuasive even if the paragraphs are ill-formed and inconsistent? Of course, it can. Stories can engage our emotions, and ideas get us excited even when the grammar is wrong.  Read More