“Don’t I just need more marketing?” That’s what trainers often ask me when I explain how a book can really help them stand out. My answer? Well, yes… and no.
It’s true, marketing is important—there’s no denying that. But everyone’s marketing. It’s the baseline. Writing a book sets you apart. Your book isn’t just another piece of content—it’s your story, your authority, your brilliant ideas out there for everyone to see.
I love working with ambitious trainers, like you, who are eager to grow, make an impact, and change lives, one workshop at a time. But the reality is it’s tough winning over those HR gatekeepers and decision-makers. They’ve got loads of options and are only after the best. That’s where your book comes in.
A book does what marketing alone can’t. It gives you credibility and opens doors. It becomes the centrepiece of your marketing, sales, and social media strategy for the next few years. Repurpose it, share it, and use it to build trust. Yes, it’s a big upfront commitment, but the payoff? Well, let’s say you get another 10 gigs a year because of your book. $50,000? $100,000? It doesn’t take long to repay.