Published your book? Brilliant. I love that for you.
Now, let’s talk about what comes next. Because if you’re relying on book sales alone, you’re leaving serious money on the table. Your book is a tool, not just a product. Here’s how to use it to attract high-value clients and speaking gigs.
Step 1: Get it into the right hands
Your book is a shortcut to credibility—but only if the right people read it. Don’t just hope people will find it. Send it to key decision-makers. Give it to conference organisers, podcast hosts, and industry leaders before you ever pitch them.
A well-placed book can open doors faster than any cold email.
Step 2: Use your book to land speaking gigs
Speakers with books get booked more. Event organisers want experts, not just speakers—and your book proves you’re an expert.
Start by sending your book to event planners before you pitch them. Attach a short note about how your talk delivers lasting impact—because that’s what they really care about.
Step 3: Turn your book into a business
Your book isn’t just something people read—it’s a system people can learn from.
Use it to create:
- Workshops
- Online courses
- Consulting services
Bestselling authors don’t just sell books—they build businesses around them.
If you’re ready to stop chasing book sales and start turning your book into a business, let’s talk.
Email me here with the word ‘CLIENTS’, and I’ll share more on how to make this work for you.