“I see this is your first time in our shop,” smiled the man holding my prescription. “Welcome. My name is Don.”
“I’ve just moved into the neighbourhood,” I told Don. He introduced me to the other staff in his chemist by name and gave me a voucher for free coffee at the shop next door, which was delicious. “We have to support the locals,” Don confided. He then helped me with an app to manage my e-scripts.
In my entire life, I have never been welcomed into a chemist. And that is saying something because I have asthma, and I am a frequent flyer in chemists everywhere.
The point of the story is this — it doesn’t take a lot to be different. When you write your book, be different. But don’t get silly about it. Unless you are Einstein, nothing is new in the world of books.
Pick the right difference — the one that means the world to your reader — just like Don did.
Of course, I’ll be going back to Don’s chemist, no doubt about it. It’s a little out of my way, but that won’t stop me. I’ll be looking forward to the exceptional service.