“Do you write my book for me?” I am sometimes asked when I talk to trainers about their plans to write and publish a book.

It’s a fair question. After all, your expertise is in training, not authoring, so perhaps getting someone to write your book is the simplest solution. And when you do, the term is “ghostwriting.”

But the answer to the question is, ‘No’, I don’t write your book for you in my Brain to Book process.

Why? Authors feel closer to and prouder of books they write themselves.

That said, I do draw on a technique used by ghostwriters to help get your book done. Typically, ghostwriters work by interviewing you and then turning those interviews into a book.

In Brain to Book, you record your first draft of your chapters, but you don’t just waffle into a recorder. Your recordings are based on detailed chapter plans so you get a great first draft and build a lot of momentum in the process.

In doing so, you get to the first draft quickly, overcome the terror of the blank page, and spend much more time on polish – and polish is what makes anything, including your book, brilliant.