Training is a game changer. A few months ago, I wrapped up three days of powerful sales training with Rachel Bourke, and she transformed my approach – yet again. Trainers like Rachel love to make that kind of impact, but many face the same challenge: getting past corporate gatekeepers to reach decision-makers and sell their training.
Whether it’s the head of learning and development or executive assistants, you need these gatekeepers on your side. Introductions help, but you can’t rely on them.
To win clients and deliver your training, you need to reach the decision-maker directly—and show them why your work stands out.
Now, imagine if the gatekeepers already knew your work before you even made contact. This is where writing a book can open doors. When decision-makers can see your expertise and your methods laid out in a well-crafted book, you’re positioned as a trusted authority. It becomes easier to earn their trust and break through the barriers.
You don’t have to be an international bestseller like Seth Godin.
Jessica Hickman, author of The Upstander Leader, focuses on anti-bullying training. She shares that publishing her book elevated her credibility, strengthened her brand, and increased her media exposure. She’s now widely seen as an expert, and she raised her fees by up to 100%.
Clients react differently when they discover you’ve written a book. Jessica’s clients often respond with, “You’ve written a book? I wish I could do that!” It creates instant respect and opens conversations.
You know your training makes an impact—your book lets everyone else know too. You win over the gatekeepers and get to the decision-makers who hold the keys to your next opportunity.