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Here's your weekly dose of sticky content tips.

16.1.19

Why your blog sucks (and how to fix it)

This is the fifth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first, second, third and fourth in the series by clicking on this link.

If you think that blog quality is a subjective matter, think again. You can learn how to judge whether the stories you are publishing are good content  Read More

 
 
19.12.18

How to use headline help tools without looking silly

This is the third in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first and second in the series by clicking on this link.

I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator.  Read More

 
12.12.18

How to keep your blog posts fresh and fascinating

This is the second of my Blog Series: How to brainstorm a year’s worth of blog topics in four hours. If you missed the first one, Why Every Author must Blog (even if they don’t want to), click here.

What is a blog? Not everyone agrees what constitutes a blog, so we are going to start with a definition. So I have an essential reason for exploring the meaning of blogging: the answer to keeping your fresh and fascinating, week after week, lies in how you define the gig.  Read More

 
 
 
14.11.18

Going on a story hunt

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea. A book that is underpinned by stories is a powerful bird. On its mighty wings, we soar high above the problems we face and see the patterns, like fields of colour below us. Then we swoop down to look more closely at them on a guided tour.  Read More

 
24.10.18

The power of the precise paragraph

Paragraphs are a grey area for many writers, especially those who grew up in the era when schools were experimenting with ways to teach grammar. Some ways were pretty whacky. Was the rule about new paragraphs to make one whenever we drew breath or was that when we stuck in a comma? The rules were not precise.

Do paragraphs really matter? Can writing be persuasive even if the paragraphs are ill-formed and inconsistent? Of course, it can. Stories can engage our emotions, and ideas get us excited even when the grammar is wrong.  Read More

 
17.10.18

Why we all love “listicles” and should you use them?

The 7 Habits of Highly Effective People, by Stephen Covey, is one of the best-known business books of all time, and one of the best known “list” book titles.

Listicles are articles structured by numbers (five steps, three essentials, 101 things to do). They are hugely popular for obvious reasons (and some less obvious ones).

Of course, a list breaks a big task into a bunch of small ones. We would all like to be highly effective (big goal) and we are thrilled to think all we have to do is master seven habits (small steps) to get there.  Read More

 
11.10.18

Wicked ways to write well

I wrote my first #book in third grade. My friend Caroline and I both did.

We each folded a page from our exercise books, again and again, to make all the pages, trimmed the edges, and stapled the spine. Then we wrote teeny tiny stories.

It was such #fun, and it reminds me of a lesson I learned long ago: I #write best when I have fun.  Read More