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Here's your weekly dose of sticky content tips.

4.4.19

Your stake in the sand: How writing down your ideas protects your IP

Books are a generous gift. As an expert writing about your expertise you will share so much of your wisdom, your experience, your hard-won lessons. Typically, within the stories and idea you capture with sheer dedication and determination, is everything you know about how people can get out of a problem they face.  Read More

 
27.3.19

Small steps get results

Several weeks back, I fractured my leg. Long story, but suffice to say, I’ve literally been taking small steps (on crutches) as I wait for it to heal (big goal). You’ll see the parallel here with writing a book. It’s a big goal. Achieving it takes small steps. But many thought leaders make this mistake in their approach.  Read More

 
6.3.19

Why this year’s IWD is the most important ever

(Warning: this blog might offend some people.)

I became a feminist at the age of 15 when I was treated to a sudden and shocking political awakening. I left the Canberra Girls Grammar School and went to the School Without Walls (SWOW). There I met communists, feminists, and openly gay men and women for the first time in my life.  Read More

 
20.2.19

Why writing a book commands so much respect among buyers

The world of training, consulting and coaching are full of fly-by-nighters. People come and go. The stayers are few and far between. With good reason. Only the best survive.

Staying power

Thought leaders are stayers. They are the coaches, trainers, speakers, entrepreneurs that stay in business.  Read More

 
 
30.1.19

How NOT to Blog your Book

This is the final blog in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the others in the series by clicking on this link.

Experts will warn you not to blog your book. They are right – AND wrong. There are ways to blog your book, and ways not to do so.  Read More

 
23.1.19

Seven secret places to find stories that bring your blog to life

This is the sixth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the other blogs in the series by clicking on this link.

Every book is a storybook. That includes your business book. Yes, we can convince with data, but we connect with stories. Stories hook our hearts. A book without stories is a rant, a lecture or a plea.  Read More

 
16.1.19

Why your blog sucks (and how to fix it)

This is the fifth in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first, second, third and fourth in the series by clicking on this link.

If you think that blog quality is a subjective matter, think again. You can learn how to judge whether the stories you are publishing are good content  Read More

 
 
19.12.18

How to use headline help tools without looking silly

This is the third in a series called How to Brainstorm a Year’s Worth of Blog Topics in Four Hours. You can read the first and second in the series by clicking on this link.

I nearly called this blog: Responsible for the content marketing budget? 12 top-notch ways to spend your money. That was a headline I generated from a cool tool made by HubSpot called a blog topic generator.  Read More