by admin | Apr 4, 2019 | Books, Writing
Books are a generous gift. As an expert writing about your expertise you will share so much of your wisdom, your experience, your hard-won lessons. Typically, within the stories and idea you capture with sheer dedication and determination, is everything you know about how people can get out of a problem they face. Often, the contents of your book are the very intellectual property (IP) that you charge your clients thousands of dollars for.
by admin | Mar 27, 2019 | Books, Writing
Several weeks back, I fractured my leg. Long story, but suffice to say, I’ve literally been taking small steps (on crutches) as I wait for it to heal (big goal). You’ll see the parallel here with writing a book. It’s a big goal. Achieving it takes small steps. But many thought leaders make this mistake in their approach.I know this because they tell me. Repeatedly authors say they intend to set aside whole days, weekends or weeks to write. I understand this impetus to do this. The small steps to recovery of my leg have been as much a mental challenge as a physical one. Big steps feel satisfying. Small steps feel frustrating.
by admin | Mar 6, 2019 | Opinion
I became a feminist at the age of 15 when I was treated to a sudden and shocking political awakening. I left the Canberra Girls Grammar School and went to the School Without Walls (SWOW). There I met communists, feminists, and openly gay men and women for the first time in my life. I won’t say my sheltered life. No life, no matter how financially privileged (as mine certainly was), protects a woman from the impact of sexism, misogyny and abuse. I have had my share.
by admin | Feb 20, 2019 | Books, Business strategy, Content marketing
The world of training, consulting and coaching are full of fly-by-nighters. People come and go. The stayers are few and far between. With good reason. Only the best survive.
Thought leaders are stayers. They are the coaches, trainers, speakers, entrepreneurs that stay in business.
Thought leaders who write books communicate their staying power. When you place your book on the table in front of your client and smile, you are saying, ‘Hey, I’m here for the long haul. I’m an expert, and I am sticking around.
by admin | Feb 6, 2019 | Content marketing
The first question any publisher will ask you when you pitch your book is, “How strong is your platform?”
What do they mean? They mean how many people follow you or are connected to you on social media, and how many people subscribe to your blog.
Most people are scathing about the value of social media. Fair enough; most social media is trash. So let’s get clear on what I mean about social media as your most valuable asset.
