I have asked a lot of stupid questions in my life as a business journalist. Fortunately, most were in one-on-one interviews, so my embarrassment was quarantined. Still, I remember piping up with a stupid question in a meeting once, and my cheeks burned for hours afterwards.
I have a new coaching and training program for company leaders about the “life-changing magic” of asking skilful questions. Exciting, right? Except that when I came to pick up the phone to prospective clients, my hand faltered.
Sales can be a heartbreaking process. Or not. If you’d prefer it was not, here’s a plan.
If you have ever suspected that you are missing something essential in your business, read on.